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Internet
Marketing -
Buying Pixels is an Exciting New Way to Bring Traffic to Your
Site
By John
O'Toole
A new concept that has recently surfaced in
the wonderful world of online marketing is the purchase of buying pixels.
Web entrepreneurs are buying up pixels on high traffic web pages and are
placing click through banner ads which link to their own sites. Is this
new trend effective? The short term answer could be leaning towards yes.
Web entrepreneurs with pixel ads are seeing their unique number of web
visitors go through the roof. Especially the ones who get their banner
present on a site early so they can reap the rewards of traffic received
from "buzz attention" Some web entrepreneurs are reported to be
receiving thousands of unique visitors per day from a simple pixel add.
How did the trend start?
A kid by the name of Alex Tew
revolutionized the idea of selling off pixels. Alex, a 21 year old from
Wiltshire England came up with the idea in an effort to raise $1 million
dollars to pay for his university education. Those must be expensive
classes at a $1 million price tag! In all fairness, Alex set an enormous
goal. He didn’t need to raise a full million to pay for school but he
knew how to draw the attention of the media. Now his site,
www.milliondollarhomepage.com is one of the most frequented on the web and
those who have purchased pixels from him are reaping their rewards with
high amounts of traffic to their own sites.
The copy cats
With every good idea there are bound to be
copy cats. New pixel sites are now surfacing faster than ever. Some sites
even offer pixel adds for free such as
www.thefirstmilliondollarhomepage.com or at a very attractive discount
such as www.millionquarterwebsite.com. One site in particular that is
catching lots of attention is www.cyberlotexchange.com. This site acts in
a similar fashion but instead of focusing on the pixel sales this site is
built in a way to mimic land development. Those who buy space on this site
are actually treated as owners and reap the rewards of the success of the
site just like land owners who buy into development early. It’s actually
a pretty cool concept, owner’s buy “cyber lots” for their banner
advertising needs and if interested the cyber lot owner’s can sell off
sections of their lots.
Keep Harvesting those Pixels
It's pretty evident that pixel sales have
been kind to the Alex Tew and the owners of these new copy cat sites that
have followed. However, the nice thing about these pixel sites is the
actual purchasers and owners of the pixels benefit from the increased
traffic to their web sites. All in all, it has been a great pixel harvest
this fall!
By John O'Toole - a
freelance writer who is on the up and up with cyber trends.
Article Source: http://EzineArticles.com/?expert=John_O'Toole
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The
Success of Pixel Marketing Proves that Small is Beautiful
By Keith
Tomlinson
Advertising
space on the web has typically been sold by the banner and by the click.
Now, thanks to a hot new concept called pixel marketing, it’s being sold
by the pixel. That’s right. Just when you thought there was nothing left
to sell, the web has profitably parceled into blocks of pixels that
advertisers are snapping up to promote their brands.
Here’s
how pixel marketing works. Pages are made up of pixel grids, typically of
one million pixels which generally sell from 50 cents to $1 each. An
advertiser who buys blocks of these pixels can design an image which will
be displayed on them, and will link visitors to a corresponding website.
The
idea for pixel marketing is credited to Alex Tew, a 21-year-old student
from Wiltshire, England, who developed The MillionDollarHomepage.com to
raise funds for his university education. Tew launched the site on August
26, 2005. Within three days of the launch, with no marketing budget, Tew
sold his first 20 x 20 pixel block. Motivated, he put out a press release.
Two weeks later, he had made enough money to pay for his first year at
university. He has now made more than half a million dollars.
In
his Million Dollar Blog from August 26, Tew wrote, “I thought, this
could be something crazy enough to work! Because I think people like
crazy/quirky ideas. If this captures people's imaginations and people
check out the site, then the pixels on the homepage will have value —
and people will buy them … The way I see it though: I've got nothing to
lose by trying. And I'm sure it'll be fun.”
It
turned out to be fun and very profitable. In no time, pixel marketing
began catching on like wildfire.
“Watch
out, it could be the next most prominent event since Google Adsense,”
writes UK marketing consultant Julie Vernon in her article “What is
Pixel Promotion All About?”
But
could pixel marketing pose a serious threat to Google Adsense? It’s
still too early to predict the growth of this intriguing new form of
marketing.
“Driving
this new medium is the notion that pay per click costs too much,” writes
George Hubka in his article “What is Pixel Advertising?” “If you had
10 clicks a day at 10 cents each, in one year it would cost you $365! Take
that out 5 years and you are talking about over $1800! The reality is that
often clicks cost a lot more than 10 cents each, which translates to a
whole lot more money. People have been reported paying more than $50 a
click.”
Not
only are pixel ads cheaper than banners and Adsense, many site owners have
sworn to keep their sites live for several years so advertisers get
long-range results and pay less for it.
Right
now, it’s fascinating to watch this new type of marketing vehicle in its
infancy. What will pixel marketing ultimately become when it grows up?
It’s anyone’s guess but it should be fun to watch it grow.
Keith
Tomlinson is the President of Excalibur
Communications, the company that created TheBeerHomepage.com Pixel
Marketing web portal. Besides web marketing and development Excalibur
provides value added 1-800 lead generation, tracking and conference call
services to a wide range of clientele through North America. Visit http://www.thebeerhomepage.com
to find out more about this exciting and fun new way of advertising.
Article
Source: http://EzineArticles.com/?expert=Keith_Tomlinson
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