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Buying Pixels is an Exciting New Way to Bring Traffic to Your Site

By John O'Toole

A new concept that has recently surfaced in the wonderful world of online marketing is the purchase of buying pixels. Web entrepreneurs are buying up pixels on high traffic web pages and are placing click through banner ads which link to their own sites. Is this new trend effective? The short term answer could be leaning towards yes. Web entrepreneurs with pixel ads are seeing their unique number of web visitors go through the roof. Especially the ones who get their banner present on a site early so they can reap the rewards of traffic received from "buzz attention" Some web entrepreneurs are reported to be receiving thousands of unique visitors per day from a simple pixel add.

How did the trend start?

A kid by the name of Alex Tew revolutionized the idea of selling off pixels. Alex, a 21 year old from Wiltshire England came up with the idea in an effort to raise $1 million dollars to pay for his university education. Those must be expensive classes at a $1 million price tag! In all fairness, Alex set an enormous goal. He didn’t need to raise a full million to pay for school but he knew how to draw the attention of the media. Now his site, www.milliondollarhomepage.com is one of the most frequented on the web and those who have purchased pixels from him are reaping their rewards with high amounts of traffic to their own sites.

The copy cats

With every good idea there are bound to be copy cats. New pixel sites are now surfacing faster than ever. Some sites even offer pixel adds for free such as www.thefirstmilliondollarhomepage.com or at a very attractive discount such as www.millionquarterwebsite.com. One site in particular that is catching lots of attention is www.cyberlotexchange.com. This site acts in a similar fashion but instead of focusing on the pixel sales this site is built in a way to mimic land development. Those who buy space on this site are actually treated as owners and reap the rewards of the success of the site just like land owners who buy into development early. It’s actually a pretty cool concept, owner’s buy “cyber lots” for their banner advertising needs and if interested the cyber lot owner’s can sell off sections of their lots.

Keep Harvesting those Pixels

It's pretty evident that pixel sales have been kind to the Alex Tew and the owners of these new copy cat sites that have followed. However, the nice thing about these pixel sites is the actual purchasers and owners of the pixels benefit from the increased traffic to their web sites. All in all, it has been a great pixel harvest this fall!

By John O'Toole - a freelance writer who is on the up and up with cyber trends.

Article Source: http://EzineArticles.com/?expert=John_O'Toole

The Success of Pixel Marketing Proves that Small is Beautiful

By Keith Tomlinson

Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it’s being sold by the pixel. That’s right. Just when you thought there was nothing left to sell, the web has profitably parceled into blocks of pixels that advertisers are snapping up to promote their brands.

Here’s how pixel marketing works. Pages are made up of pixel grids, typically of one million pixels which generally sell from 50 cents to $1 each. An advertiser who buys blocks of these pixels can design an image which will be displayed on them, and will link visitors to a corresponding website.

The idea for pixel marketing is credited to Alex Tew, a 21-year-old student from Wiltshire, England, who developed The MillionDollarHomepage.com to raise funds for his university education. Tew launched the site on August 26, 2005. Within three days of the launch, with no marketing budget, Tew sold his first 20 x 20 pixel block. Motivated, he put out a press release. Two weeks later, he had made enough money to pay for his first year at university. He has now made more than half a million dollars.

In his Million Dollar Blog from August 26, Tew wrote, “I thought, this could be something crazy enough to work! Because I think people like crazy/quirky ideas. If this captures people's imaginations and people check out the site, then the pixels on the homepage will have value — and people will buy them … The way I see it though: I've got nothing to lose by trying. And I'm sure it'll be fun.”

It turned out to be fun and very profitable. In no time, pixel marketing began catching on like wildfire.

“Watch out, it could be the next most prominent event since Google Adsense,” writes UK marketing consultant Julie Vernon in her article “What is Pixel Promotion All About?”

But could pixel marketing pose a serious threat to Google Adsense? It’s still too early to predict the growth of this intriguing new form of marketing.

“Driving this new medium is the notion that pay per click costs too much,” writes George Hubka in his article “What is Pixel Advertising?” “If you had 10 clicks a day at 10 cents each, in one year it would cost you $365! Take that out 5 years and you are talking about over $1800! The reality is that often clicks cost a lot more than 10 cents each, which translates to a whole lot more money. People have been reported paying more than $50 a click.”

Not only are pixel ads cheaper than banners and Adsense, many site owners have sworn to keep their sites live for several years so advertisers get long-range results and pay less for it.

Right now, it’s fascinating to watch this new type of marketing vehicle in its infancy. What will pixel marketing ultimately become when it grows up? It’s anyone’s guess but it should be fun to watch it grow.

Keith Tomlinson is the President of Excalibur Communications, the company that created TheBeerHomepage.com Pixel Marketing web portal. Besides web marketing and development Excalibur provides value added 1-800 lead generation, tracking and conference call services to a wide range of clientele through North America. Visit http://www.thebeerhomepage.com to find out more about this exciting and fun new way of advertising.

Article Source: http://EzineArticles.com/?expert=Keith_Tomlinson

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